As if that weren't wickedly dumb enough, there's this hugely-overproduced video, complete with Monty Python reference:
I'll admit I like it; it's silly, it's dumb, but it looks like fun. And it's a total poke-in-the-eye to riders who take themselves seriously - I doubt you'll see a lot of Strava members with these on their bikes.
(Sorry about the unimaginative post title... but what would you have titled it?)
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